IN THE BEGINNINGIn the beginning - well, there once was life before the Internet! Sharon and Mike, the founders of Siserone, have varied backgrounds covering all sorts of things including law and politics, teaching children, tutoring adults and training companies, working with and working for governments, working with and for charities and working with and for businesses of all shapes and sizes. And that's not to mention writing text and writing music, cycling and hockey, bourbon and gin ... and far more besides.1995 – 2000Lost in the mists of time - but interesting times. An era of rapid development - from early arty 'low src' tricks to our first e-commerce sites; from 'early adopter' directories and online magazines to local shop-keepers dipping their toes in 'the internet'. All the very basic nuts and bolts we learned in these years have stood us in good stead ever since. It's hard to remember that August 1991 saw the first ever web page. We weren't quite that early, but we were definitely there since near the beginning!2001 – 02This was when we moved to our own managed dedicated server network – which means incredible reliability and speed. In effect, we can offer our customers all the advantages of a private server without the costs. We also started to be very active in the charity sphere around this time, with a great deal of emphasis on accessibility.2003 – 04The importance of good communication in this digital era loomed ever-larger – our customers needed to communicate to their audiences, and so we got to grips with bulk emailings, newsletters and list management services.2005 – 07As we grow we make sure our infrastructure keeps up - these years saw server network upgrades and server-side anti-spam/anti-virus services to help keep the bad guys in check. In response to demand, we also started offering a managed Google AdWords service around this time. In 2007 the technical side of the business moved to a new, bigger, better, faster data centre.2008 – 09These years saw an emphasis on statistics analysis software for web site traffic as 'web life' became more sophisticated. Private web forums, too, loomed large, as people wanted to network – but within managed, moderated contexts.2010 – 11Of course, blogging had been in the background for a long time but during these years it became something our business customers were needing too - so we turned our hand to WordPress and Blogger, including full custom templates. And then 'social media' grew in importance ... and so we responded to calls for help in that sphere too.2012 – 13Responsive web sites – that adapt to the platform they're viewed on – was the big development these years. Online shopping only grew in popularity so we started using two different ecommerce platforms, between them suitable for product ranges whether for 10 or 10,000 items, in multiple languages if you're selling internationally, and able to be integrated with your blog if you so wish. And the competition for attention increased (as ever), so we developed a full search engine optimisation service – which has proved very effective.2014As a logical consequence of the previous couple of years, responsive shopping sites looked like being the development focus for this year. We also developed and improved our – already very good - in-house list server and customer mailing capabilities. As Google's dominance waned a bit (with Bing winning out in some markets), so our SEO services had to expand, making sure the hitherto 'lesser' search engines are just as well catered for.2015It's important to remember that the Internet is still young – and changing all the time, along with its users. Listening both to our customers and more general feedback about what web users actually want when browsing, the fundamental user-experience has never been more important. As people get more and more used to it, so people are using the web as a tool – nothing more, nothing less. As a result, more and more often our customers' web sites need to keep that in mind above everything else - and so do we as designers.2016-18As the Internet begins to mature a little, so the tools people use to interact with it mature too. Increasingly, 'mobile working' - working on tablets, smartphones, netbooks and similar – is a reality that web site design needs to allow for. We have been designing responsive sites, which respond to what they're being viewed with, for some years and it's more-or-less a fundamental requirement now. To not do so is to risk losing your audience - it's that simple. Good communications delivered via the right channels in the right technical format is perhaps the easiest way to sum up an increasingly complex digital world.
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